2903 Ranch Rd 620 N — Austin

flutterromancebookstore.company.site ✽ @flutterromancebookstore

Year Opened — 2025

Employees — 8

“QUIRKY COQUETTE LOVE-OBSESSED”

— Describe your store in three words

What’s the story of your store’s origin?

Flutter was born from a deep love of romance-both on page and in real life. As a bestselling romance author, Laurelin Paige has spent years writing and celebrating love stories, but she noticed something missing in the bookstore world; a space dedicated entirely to romance readers.

Romance is one of the best-selling and most beloved genres, yet it often doesn’t get the spotlight it deserves. Laurelin wanted to change that. She envisioned a place where romance readers could walk in and feel seen, celebrated, and spoiled for choice-a store where every book is about love in all forms.

But Flutter is more than just a bookstore. It’s a family dream, built with love and intention. As the mother of neurodivergent young adult daughters, Laurelin knew that traditional work environments wouldn’t always offer the flexibility and understanding they deserved. Instead of sending her middle daughter to college right away, she created a space where she could thrive-a place where she could set her own pace, take the breaks she needs, and be part of something meaningful.

That dream became Flutter, Austins first and only romance-exclusive bookstore-a cozy welcoming space where romance lovers can connect, discover new favorites and immerse themselves in the joy of happily ever after. Whether you’re here for swoony historicals, sizzling contemporary reads, or heartfelt love stories, Flutter is a place where romance isn’t just a genre-it’s the main character. And just like every great love story, it was built on care, passion, and belief that everyone deserves a place where they belong.

What makes your store special?

Flutter is Austin’s first and only romance-exclusive bookstore, and we’re here to celebrate love in all forms! Founded by bestselling romance author Laurelin Paige, our store is a haven for romance readers-whether you love spicy, sweet, historical, or contemporary love stories.

Every shelf is filled with love, from swoon-worthy bestsellers to indie gems you wont find everywhere. Our space is designed to be cozy, inviting, and perfect for book lovers to gather, discover new favorites, and connect with fellow romance fans. Plus, we host exclusive author events, book signings, and themed book clubs to make every visit magical.

At Flutter, we believe in the power of a great love story. Whether you are a die-hard romance reader or just dipping your toes into the genre, were here to help find the book that makes your heart race.